For SureSync I created a broad library of templates and campaign assets that refined and extended their existing guidelines. I developed new decorative elements and visual combinations that expanded the brand language and gave it more range without losing consistency.

The output covered everything from digital ads for webinars, social campaigns and newsletters to large-scale materials for conferences and corporate events. This included displays, rollups, merchandise and other physical touchpoints that required adapting the system to very different environments.

This project shows how I approach brand work as both structured and flexible. By building on the foundation while adding new layers, I helped SureSync achieve a stronger, more versatile identity that remained recognizable whether online, in print or on a stage.