Project Brief and Goals
The task was to design winter-themed social media campaigns that strictly followed Getir’s brand guidelines while bringing fresh, innovative visual ideas to stand out in a competitive market. The campaigns needed to include three distinct styles: a text-only design, a real-life imagery design, and a product-focused design. The product visuals were created using AI, requiring high attention to detail and polish.

The challenge was to effectively communicate Getir’s fast grocery delivery service with authentic humor and clear messaging that resonates with a young audience, without falling into overused promotional clichés or focusing solely on product features.

Creative Approach and Concept
While adhering to the established brand book to maintain consistency, I introduced a creative twist by transforming Getir’s iconic ‘g’ logo and background pattern illustrations into inflated 3D elements. This approach added depth and visual intrigue, elevating the campaign’s look beyond the flat, typical social media visuals.

The 3D treatment extended to outlined product graphics taken from the brand’s flat background patterns, reinforcing the connection between campaign elements while adding a modern, tactile feel. This balance between brand fidelity and creative innovation allowed the campaign to remain recognizable yet distinctly fresh.

Humor played a central role in engaging the audience. The messaging used playful, relatable scenarios that captured attention quickly and created a genuine emotional connection. This strategic tone aligned perfectly with the cultural preferences of the target demographic, enhancing engagement and memorability.

Technical Execution
I used AI tools such as MidJourney for product image creation, combined with detailed retouching in Photoshop, allowed for meticulous control over visual quality and consistency. Next to being a time-efficient solution, the technological integration also elevated the campaign’s overall polish and contemporary feel.

Role & Impact
From initial concept development and copywriting to design execution and AI integration, I led the campaign’s creative process from start to finish. This comprehensive involvement ensured a consistent and compelling voice and visual style across all materials.

The campaign concept combined humor, innovative design elements, and diverse visual styles to create a fresh and engaging approach within Getir’s brand framework. The work demonstrated how creative storytelling and thoughtful design can capture attention and resonate with a young audience, making a strong case for Getir’s position as a leading fast grocery delivery service during the winter season.