Project Brief
The task was to design winter campaigns that followed Getir’s brand guidelines and extended them with something new. The brief required three distinct styles that could live together as one system: a text-only direction, a lifestyle direction and a product-focused direction. The work had to feel unmistakably Getir and still stand out in busy feeds.

Challenge
Getir operates in a crowded space where young audiences have many delivery options. The challenge was to cut through that noise and create instant recognition without slipping into generic speed-and-convenience clichés.

Concept and Strategy
I chose humor as the lever to earn attention fast. Each concept focused on a relatable winter inconvenience that naturally steers the viewer toward the benefit of ordering with Getir. The idea was to make people think I would rather just order, which lands the value more efficiently than telling them directly.

Visually I extended the brand by transforming the flat system into a more tactile look. The iconic g and pattern illustrations were rebuilt as inflated 3D elements. That gave the brand more depth and play while staying true to color and form. The three styles worked as one family so the campaign could move between text-first posts, lifestyle moments and product-led shots without losing coherence.

Execution
I led the process end to end. I developed the concepts, wrote the lines, designed the layouts and produced the assets. For the product direction I generated base imagery in MidJourney, then retouched in Photoshop for consistency, realism and brand fit. I built the system pieces in Illustrator and set up files for fast adaptation across placements and sizes. Throughout, I kept legibility, hierarchy and crop safety in mind so each post would read in seconds.

Role and Impact
My role covered concept through delivery which kept tone and design consistent across all styles. The campaign gave Getir a sharper, more playful voice for winter and a visual language that felt familiar and fresh at the same time. By tying the jokes to real frictions and by pushing the brand into a more tactile space, the work connected quickly with a young audience and held attention across formats.