Oh Peaches is a conceptual beachwear brand, I created a visual profile that's both playful and flattering. The brand's name is a witty wordplay on the phrase 'oh my!' and also refers to the butt in the form of a peach, hinting at the flattering bikinis that Oh Peaches has to offer, giving you a firm peach on the beach.

I went for a thin, sans-serif font, with the 'C' shaped like a minimalistic peach. Just like with Tunnel Insight, if the word 'peaches' gets replaced with the peach-shaped 'C', we still have the brand name intact! What adds life to the brand is the bold and playful color palette, consisting of shades of peach and pink popping against clean white backgrounds.

In short, Oh Peaches is a beachwear brand that's all about embracing your body and having fun in the sun.