I collaborated with Visma as the sole designer, working closely with the marketing lead and event planner for Visma Benelux. Visma, a key sponsor of Team Jumbo, invited all Visma Netherlands employees to celebrate the team’s participation in the 2022 La Vuelta race, which started in the Netherlands.

For this project, I carefully selected colors from Visma’s brand palette to harmonize seamlessly with the primary colors of Team Jumbo and La Vuelta, which are yellow and red. The design features abstract 3D shapes inspired by racing roads and bicycles in motion, creating a dynamic and cohesive visual representation of the event.

Beyond visuals, I crafted engaging copy filled with humor and puns, adding a fun element that encouraged participation with props and the photo booth. The final deliverables included posters, props, and decorative prints.

The campaign was a huge success, effectively capturing the event’s spirit and fostering a strong sense of unity among Visma Netherlands employees. This project showcased my ability to translate a major sporting event into compelling materials that left a lasting impression on both Visma and its teams.