I was the sole designer for Visma Benelux and worked closely with the marketing lead and event planner. As a main sponsor of Team Jumbo, Visma invited employees to celebrate the team’s participation in the 2022 La Vuelta race, which started in the Netherlands.

To make the event instantly recognizable yet unique, I built the visuals around abstract 3D shapes inspired by racing roads and bicycles in motion. I matched Visma’s brand palette with the yellow of Team Jumbo and the red of La Vuelta, creating a dynamic system that tied the brands together while still feeling celebratory.

I also developed the copy, adding humor and playful puns to create energy and get people involved with props and the photo booth. The final deliverables included posters, props and decorative prints that became part of the event atmosphere.

The campaign was a success because it captured the excitement of the race and created a strong sense of unity among employees. For me this project shows the kind of thinking I bring to events: respecting the brand, connecting it with culture and pushing it into something more memorable.