Project Overview
As part of the HQ design team, I worked on a complete refresh of Visma’s brand platform. The challenge was to take a complex global tech company and make it feel human, clear and approachable. The work included concept development, brand identity, messaging and large-scale rollout across digital and outdoor.

Challenge
Visma needed to explain “what we do” without sounding corporate or abstract. The problem was that the brand felt like technology talking to itself instead of to people. Our task was to create a concept that cut through and connected instantly across cultures.

Concept and Strategy
We built the concept around real people and everyday clarity. Instead of leaning on jargon, the campaign showed how Visma supports everyone from farmworkers to fashion designers. This made a tech giant feel personal, sparked conversations, and positioned Visma as not just software, but a partner in daily life.

Visual Identity
Visma Unified Design introduced a bold, vibrant palette and fluid shapes that feel in motion, designed to reflect technology as something alive, human and evolving. The system was flexible enough to work across all product brands, but distinctive enough to create strong recognition at scale.

Execution and Localization
The campaign ran across billboards and digital in multiple countries. Localization went beyond just translation, as each market got visuals that felt culturally native while still instantly recognizably Visma. This balance of global consistency with local relevance drove wide recognition.

Results
The campaign was a huge success and achieved strong visibility, boosted recognition across markets and shifted perceptions from “just another tech company” to a brand that speaks like a human to humans. It resonated internally as well, energizing employees who finally saw themselves in the brand story.