At Visma headquarters, our in-house design team developed a new creative concept to strengthen Visma’s position as an innovative software and technology company. We refreshed the entire brand platform, from values and tone of voice to visual design, to reflect our local presence and commitment to technology that supports society. A significant part of the work also involved extensive localization to ensure the messaging resonated across different countries and languages.

The new concept focuses on storytelling through local stories and real people, expressing a bold, entrepreneurial, and innovative attitude. With Visma Unified Design, we created a vibrant color universe and dynamic shapes that capture the evolving nature of technology. This design system supports both the master brand and distinct product brands, helping Visma stand out clearly in the market.

Visma’s ads were displayed on billboards across major cities and featured on digital platforms, reaching thousands of people online and on social media. The campaigns were a huge success, driving strong engagement among employees and audiences in Visma’s core markets while clearly highlighting the impact of Visma’s software solutions.