Sneakerbaas had no existing brand guidelines when I was brought in to design digital visuals including product photography, banners, social media posts, and weekly newsletter content. With no predefined direction, I focused on crafting visuals that resonated with sneaker culture and stood out in a competitive market.

SneakerBaas had no brand guidelines when I was brought on, which turned the challenge into an opportunity. My role wasn’t just to design weekly content, but to carve out a visual language that spoke directly to sneaker culture and gave the brand a recognizable edge.

I developed digital assets across product photography, banners, social media posts, and newsletters, each designed to carry the energy of the culture rather than just showcase the product. To push the creative boundaries further, I experimented with AI, as a way to create fresh, bold, unexpected imagery that felt in sync with the fast-shifting aesthetic of streetwear. The mix of AI outputs and refined design choices resulted in visuals that stood out in crowded feeds and gave SneakerBaas a distinct voice.

The success of this approach was immediate, leading to AI-driven creativity becoming part of the brand’s visual toolkit. With no formal identity system in place, my work helped shape how SneakerBaas presented itself across platforms, building a style that felt both authentic to sneaker culture and experimental enough to turn heads.