Shrimptation is a conceptual food truck built to be as irresistible as its name. The idea combines shrimp with temptation, creating a playful identity that leans into indulgence, color, and summer energy.

The logo features a shrimp in a cone, blurring food iconography with festival snack culture. Surrounding assets expand the system with 2D and 3D shrimp illustrations, bright gradients, and repeat patterns that keep the brand lively across touchpoints. The goal was to design something that not only works on a truck or a menu but that feels instantly postable on social media, a festival backdrop as much as a food identity.

By mixing bold typography with a palette of vibrant hues, the brand becomes approachable yet iconic, the type of visual language that draws a crowd before the first bite. Shrimptation is designed to be more than a food truck. It’s a visual hook and a cultural moment, standing out in crowded festival environments and living on through the photos people share.