This is a self-initiated key art concept for a fictional Netflix drama series titled Nothing Personal. I developed the full concept from the storyline and title to the tagline, casting direction, and visual design.

The show follows a young woman navigating elite environments where success is often inherited, not earned. After years of playing along, she quietly starts pushing back and targeting the people who coast through life on family money, connections, and inauthentic charm. The series isn’t about revenge for its own sake. It’s about a young woman quietly challenging the systems that protect entitlement, from classmates to teachers, parents, and employers. Her actions reflect more than just personal motives; they quietly challenge the systems around her.

I edited the poster entirely in Photoshop, starting with a portrait and building the visual language around it. Her expression is soft but unreadable and slightly withdrawn, but not shy. The city lights in the background are prompted with AI, and manually edited further. The background suggest motion and privilege that never really stops, while the muted pastel tones give a false sense of calm. It portrays how everything’s gentle on the surface, but nothing’s innocent.

The title “Nothing Personal” is quietly sarcastic. It plays on how systemic injustice is often disguised as neutrality, reflecting both the hypocrisy of the systems around the protagonist and her own calm detachment as she pushes back. It shows how the personal and political inevitably overlap. Visually, the title blends into the background, picking up red and blue tones for a moody, dual-toned look that mirrors the character’s quiet tension and underlying intensity.

The tagline “Truth isn’t banned. It’s irrelevant.” reflects a world where injustice isn’t hidden, just ignored. It hints at how power can twist perception, making facts easy to overlook when they don’t serve the right people.

The poster builds quiet tension and leaves you wondering who she is and what she’s about to do.