The poster I designed for Visma’s internal Summer Party features Dagny, a prominent Norwegian artist and the evening’s headline performer. Her image is the focal point of the design, reflecting the energy and excitement she brings to the event. The poster uses a mix of pastel colors from Visma’s unified brand pallette together with flowing shapes to create a vibrant, summery feel.

Made for both digital and print use, the poster adapts seamlessly across walls, newsletters, and digital banners. It’s split into two sections to create a dynamic visual contrast that balances the energy of Dagny’s performance with Visma’s brand presence. The side with Dagny’s image uses vibrant pastel tones and movement to capture the excitement of the event, while the opposite side’s clean space with the Visma logo grounds the design, reflecting Visma’s modern, unified brand identity. The flowing pastel waves connecting the two sections symbolize Visma’s core value of connecting people, reinforcing the sense of unity and collaboration that the event promotes.

Overall, the poster captures the lively spirit of the event and highlights Visma’s culture of connection and creativity.