Velvetrov is a conceptual wine brand I designed from the ground up, everything from the branding to the bottle’s form and finish.

The design balances elegance with a modern edge, using textures, contrast, and minimalism to create a distinct identity. The bold ‘V’ logo is shaped like a wave, inspired by the natural motion of wine being poured.

This theme carries through the packaging and bottle design, where fluid wave-like shapes create a sense of flow and harmony. It runs through the packaging, bottle form, and tactile finishes, creating a system that is instantly recognizable in hand, on shelf, or online. Velvetrov is designed as an experience, not just a label. The contrast between glossy and matte textures further enhances the visual balance and the product’s premium feel, making Velvetrov feel both modern and timeless.


This project shows how I approach brand building concept-first, grounding product design in a narrative that scales visually and emotionally.

Watch the full process recap on TikTok